Sounds Convey Meaning: The Implications of Phonetic Symbolism for Brand Name Construction
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منابع مشابه
Phonetic symbolism and children’s brand name preferences
Purpose – Children are bombarded by branded communication every day. The purpose of this paper is to investigate the role that particular linguistic devices play in communication, and whether this process differs between children and adults. One such device is phonetic symbolism, which has been shown to lead adults to prefer brand names whose phonetic attributes match product and/or brand featu...
متن کاملPhonetic Symbolism and Brand Name Preference
Two experiments investigated the effects of phonetic symbolism on brand name preference. Participants indicated preference for fictitious brand names for particular products (or for products with particular attributes) from word pairs that differed only on vowel sound (e.g., front vs. back vowels, or vowel sounds associated with positive vs. negative concepts). Participants preferred brand name...
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According to sound symbolism theory, individual sounds or clusters of sounds can convey meaning. To examine the role of sound symbolic effects on processing and memory for nonwords, we developed a novel set of 100 nonwords to convey largeness (nonwords containing plosive consonants and back vowels) and smallness (nonwords containing fricative consonants and front vowels). In Experiments 1A and ...
متن کاملA Cross-linguistic Study of Sound Symbolism: The Images of Size
Although the sound-meaning relationship is often arbitrary (Saussure 1916), cases exist in which some sounds correspond to certain meanings. Such association between sounds and meanings is known as sound symbolism, and there has been a longstanding interest in the existence and the nature of sound symbolism. This paper reports an experiment on size-related sound symbolism, which shows that cert...
متن کاملThe American Journal of Psychology
The nature of the relationship between an object and its name has interested thinkers ince early times. At a period as early as that of the &reeks, there was much speculation about this general problem, the Sophists denying the possibility of any objective interconnection between object and name, and the Stoics affirming the objective validity of words.l A more particular question has been form...
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